home of Wild Candle Company
The Pure Scent Promise™
Beautiful fragrance starts with better ingredients.
We love fragrance. But we believe what goes into the candles we burn in our homes matters, too.
That's why fragrance isn't chosen on scent alone at Wild Candle Co. Every fragrance we pour must also meet our Pure Scent Promise™—our standard for thoughtfully selected ingredients and fragrance oils backed by documented safety standards.
What we leave out matters.
We carefully select fragrance oils formulated without ingredients we've chosen not to bring into our candles.
NO ADDED PHTHALATES*
NO MUTAGENS*
NO CARCINOGENS*
NO REPRODUCTIVE TOXINS*
NO ORGAN TOXINS*
NO PROP 65-LISTED INGREDIENTS*
NO ACUTE TOXINS*
VEGAN + CRUELTY-FREE
*Ingredient standards are based on fragrance manufacturer documentation and safety specifications. Standards are reviewed for each fragrance selected for Wild Candle Co.
What's inside matters, too.
Coconut Wax
A creamy wax chosen for its beautiful appearance, smooth finish, and fragrance performance.
Cotton Wicks
Simple, dependable cotton wicks carefully paired with each vessel and fragrance.
Thoughtfully Selected Fragrance
Fragrance oils chosen not only for how beautifully they smell, but for the ingredient standards behind them.
"Natural" doesn't automatically mean safer.
We don't believe good fragrance has to be entirely natural—or that synthetic automatically means harmful. Both natural and synthetic fragrance materials can be evaluated for safety.
Instead of relying on buzzwords, we choose fragrance from manufacturers that provide safety documentation and formulate according to established fragrance-industry standards.
Our standard doesn't stop at the label.
Every fragrance considered for Wild Candle Co. has to earn its place. We look at scent, performance, consistency and availability—but it also has to meet the ingredient standards behind our Pure Scent Promise™.
If it doesn't, we don't pour it.